Understanding the Context of Discounts in Toilet Soaps
Discounts are reductions to a basic price of goods or services. There are many purposes for discounting, including; to increase short-term sales, to move out-of-date stock, to reward valuable customers. Some discounts are forms of sales promotion.
A visit to Spar Hypermart gave us an insight to:What are the products and product categories on which the store is providing discounts?
What type of...
Some of the most memorable quotes on Customers are:
"It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages" - Henry Ford
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else"- Sam Walton
In a recent HBR article ("Let Emerging Market Customers Be Your Teachers", HBR, December 2010), the authors gave out an...
Are rural customers' different from urban and semi-urban customers? What distinguishes their consumer behavior? When someone looks at the kind of glossy and rosy presentations on the potential of India's rural markets, one can not help but get bemused. Why get bemused? It's for the simple reason that none of those presenters nor the people from whom these presenters would have got the information would have ever visited even one village and tried to find out for themselves...
What is the difference between Innovation & Creativity? While creativity is all about development of new ideas, innovation is all about end-to-end solution starting with an idea and ending with value creation. What do companies need- creativity or innovation? In other words, whom do companies require - "creative" employees or "innovative" employees? Definitely and undoubtedly, innovative people, for, they create the cash registers ticking. Mere creativity...
What does, MISSION FIRST, ME NEXT mean? Not getting into the philosophical underpinnings of the purport of this adovcacy issue, it means that it is every employee's responsibility to put organizational goals first and the individual goals next. Remember, Henry Fayol's 14 principles of management? One of the fourteen principles says, "subordination of individual interest to general interest". How true and prophetic he was.
Most of the times the employees assess do...
GRAMDARSHAN, conducted on behalf of Aegis Global Academy's and the World's First Institute of Customer Experience Management during November 16th 2011 and November 18th 2011 in three different villages - Nanjagoundanpalayam, Vellalapalayam and Thottipalayam - in Gobichettipalayam , Erode District, Tamilnadu was an eyeopener for many reasons.
Firstly, thanks to our ever-accommodative students (the batch of 2011) and the esteemed colleagues at the Academy who bore...
Aegis Global Academy launches the country's first-ever rural immersion workshop. Titled GRAMDARSHAN, this field visit exposes the students to rural markets primarily to sensitize them the ground realities so that they can serve them better.
This program involves students staying in 3 villages near Gobichettipalayam, 60 kilometers from Coimbatore for 6 days. Divided into three different teams, each team spends two days in each of the village on a rotation basis so that...
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