This program involves students staying in 3 villages near Gobichettipalayam, 60 kilometers from Coimbatore for 6 days. Divided into three different teams, each team spends two days in each of the village on a rotation basis so that each of the team spends 2 days in each of the village. During this field visit, each of the team would be physically stationed sans their regular luxuries - mobile phone, lap tops, well-furnished and air-conditioned classrooms, air-conditioned off-campus, hot-served food, etc. It is not to steal away what they deserve, after all. It is more to let them empathy with the target group - the rural markets. The resulting dissonace (if at all!) would enable them to not only appreciate the ground realities but also equip them to serve them better in latter years.
Especially from the view point of delivering better customer experience to the rural customers, what better way is there than to visit them at their place and understand their innate needs, drives, motives, implicit and explicit behavior etc?
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21 comments:
These were the Best Days in my life...!!!
For the 1st time in my life i experienced many things...
As Team Leader; My Team Members Learned a lot with lots of Enjoyment...!!!
gram darshan is one of the best achivement in my life to know real culture of india.
It was definitely not the best days in my life, unlike Mr Ketan. But truly the 1st real time experience with the rural market. Was it an eye opener,yes.
It helped me understand the market and their hardships in life.
Are our surveys going to help them in any way,i wish it did.
Unique study method follwed by 65% practicals & 35% Theory, by case study, CAPSTONE, GRAMDARSHAN project, Field visits and all...that I like it..
It is vest experience in my life and to know about a gap between rural market and urban market. We observed that what is living hood, thinking power and why is developing rural market. We have learned that what are problems in rural markets but really it was fantastic and I am very happy. Last very thanks to support with Arthi, Priya, Somen and Sarvnth.
I love films that are kind of rural in atmosphere. And you know, it's just a nice place to be day after day. All be it, it can be hard, it can be hard work. Its best achivement in my life.
Gram darshan has shown me the real side of life,where i learnt to accept and be happy with what i can afford...happiness lies only on acceptance and never in expectations...!!!
Gram Darshan was very beautiful journey in my life.Basically i belong to village but i was seeing first time different culture and living style.And TN Government is very helpful for village.i saw first 24 hours current supply in a village.and many wells there.And very special thanks for Aegis Global Academy and My Team Members.
Its an unforgettable journey of my life.The local people showed us great hospitality.It was difficult to talk to local people and understand their needs and market condition in scorching heat but finally we did it, I want to say thanks to all faculties,my colleagues and specially Director Sir who supported us throughout the journey, without them this journey would have not been successful.
Gram Darshan is nice concept to learn about rural people. I learnt something which may be useful for my future. During last 3 days i met one person, his monthly income was 400Rs, but this person was mentally very peaceful and content with what he had,on the contrary we are not satisfied with even the best luxury's in life.Thus this visit was a turning point in my life.Thank you Aegis global Academy for this Oppurtunity.
It is an unforgettable moment for me where I found peace and happiness without money, love and affection without expectation …. I found a new friend (Ramesh) … he offered 20 tender coconuts to us , we wanted to pay for coconuts but he didn’t take money and he told one thing that here in village we don’t give preference to money rather than love … thenceforth I realize what is love and what is money……I like to say thank to faculties, colleagues and specially I thank director sir…………
Thanks for this Opportunity
GRAMDARSHAN was one of the great experience to know something about Indian Rural market...!!!
As we know 75% of Indian consumers live in rural areas and almost half of the national income is generated from villages. Villagers (Rural Market) are our biggest ambassadors in the years to come. I learned a lot from GRAMDARSHAN field visit and it will be useful in my future...!!!
Special thanks to Nagendra Sir for this opporunity. Thanks to Cordinaters and Richard and all my Team Members.
My all Indian motives is to only how we can give maximum resource to gram ,so they proudly say my standered of life better that rural people.
Many of my friends said many things but what i want to say that the people in villages don't want to shift to city's....So it shows how drastic is city's let us start a new initiative to make cities like villages in some cases..not all and will make them come here...I Missed My birthday but it was all for the commitment of learning the rural market.
Gramdarshan is something gives you a real feel of village life .
Institute of Customer Experience Management - Aegis Global Academy designed its first ever Rural immersion Workshop named 'GRAM DARSHAN' where we practically experienced what Indian Rural Consumers are. We even came to know how in todays Dynamic World an Organisation has to be always Customer Centric...
Its something great experience which i ever had in my life.The people who lives in rural areas are more content with what they have and leading a very peaceful life with their unpolluted thoughts.
Gramdarshan was great expereince to me and my colleagues...It was the first ever Rural Immersion Workshop in history of B-Schools. Gramdarshan - Rural Immersion Workshop will definitely helpful to us and for future batches also...I proud to be a part of Gramdarshan or a part of this type of B-School. Thanks to Nagendra Sir for showing us a right path. I remember those words that Nagendra Sir told us that in future "Villagers are biggest ambassadors". Very true....
At last the final Scores are declared and My Team 'SANKALP' stood relatively first... Congratulations to all my Team memebers whose photograph is there at the top without whom this would not have been achieved...
Thanks AGA for a Wonderfull, Memorable learning...
We are ready to Experience another Gram Darshan... ;-)
So are U all ready... !!!
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